Pizza Direct Mail: What Size Menu Works Best?

It’s a question that pizza operators ask all of the time, “What size menu should I mail to get the best results and keep my costs down?:

The answer is simple:
An 11×17 menu is the ideal size and format for direct mail.

Why Not 8.5×11?
When tri-folded, an 8.5×11 menu has a small 3.5″ x 8.5″ folded size …which is easy to miss. In most cases, households receive numerous letters, offers, and magazines on a daily basis that will dwarf the size of a folded 8.5×11 menu. This reduces your visibility, appeal, and ultimately, your conversion rates. While this is not the ideal-sized menu for direct mail, it still may generate a profitable ROI.

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