Category: Menu Mailers

8.5x11 and 11x17 Menu 3

Pizza Direct Mail: What Size Menu Works Best?

It’s a question that pizza operators ask all of the time, “What size menu should I mail to get the best results and keep my costs down?:

The answer is simple:
An 11×17 menu is the ideal size and format for direct mail.

Why Not 8.5×11?
When tri-folded, an 8.5×11 menu has a small 3.5″ x 8.5″ folded size …which is easy to miss. In most cases, households receive numerous letters, offers, and magazines on a daily basis that will dwarf the size of a folded 8.5×11 menu. This reduces your visibility, appeal, and ultimately, your conversion rates. While this is not the ideal-sized menu for direct mail, it still may generate a profitable ROI.

Menu Mailers with Coupons Increase Sales 0

Menu Mailers with Coupons Increase Sales

Once you have successfully designed and distributed your menus via direct mail, you still face the issue of getting customers to choose your takeout business over the competition. There are many ways to ensure...