Direct Mail Influences Millennials, Big Time

Direct Mail Influences Millennials, Big Time

Millennials are often marked by their coming of age in the digital world.

They are comfortable and excel in their usage of digital technology and social media platforms.

And now, millennials are the largest living generation in the United States with more than $200 billion dollars worth of annual buying power.

This makes them a prime target for advertisers — especially those who market their products and services online.

It’s also worth noting that the average millennial is now 30 years old.

In a broad-ranging study, researchers found that a whopping 87% of millennials actually like receiving physical mail more than digital ads.

Why? Because they find it more trustworthy and therefor more valuable.

And with added value comes more desirability and influence (key for any marketer).

In fact, 88% of millennials view direct mail as more official than digital content.

Yes, direct mail costs more than digital ads. Yes, direct mail has been around forever. And yes, the hype around digital “stuff” is everywhere.

But if you’re in business, only one thing matters…

It’s all about the ROI.

According to Taradel’s 2019 SMB Marketing Survey, 28% of respondents listed direct mail as their top-performing marketing channel, followed by social media.

It’s no surprise that even digital behemoths like Google and Amazon are heavy direct mail users. So are fast-growing millennial brands like Casper, Harry’s, and Away.

All of these brands use a mix of direct mail and digital ads to win new customers.

The lesson here is that if you really want to want to influence millennials, and drive sales… you’ve got to run ads everywhere.

And with new, all-in-one marketing platforms that let you coordinate integrated direct mail and digital ad campaigns, there’s no reason not to get started now.

 

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