USPS® Launches New Every Door Direct Mail® Promotional Effort

2017 USPS EDDM PromoThe United States Postal Service appears to be running a new promotion in an effort to further bolster adoption of its popular and well-received Every Door Direct Mail® program.

According to the government agency’s website, the program “…is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size.”

As of early March, many business owners and advertisers report receiving large promotional brochures (pictured above) directly from the USPS® which tout the program’s “easy and economical” method of client acquisition.

The promotional tri-fold brochure includes a tear-off Business Reply Mail card that advertisers can submit to receive a FREE Every Door Direct Mail® Advertising Kit.

This renewed promotional effort appears to be, at least in part, centered around specific industries such as finance and tax solutions. It is not clear whether or not the campaign extends to all industries and business types nationally.

We will update this article as new information becomes available.

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Chris Barr

Chris is a veteran marketing professional who has helped build and manage campaigns for thousands of small businesses and organizations. Since 2006, he has helped build Taradel from startup to perennial Inc. 5000 company with over 10,000 clients. In his free time, Chris enjoys being a Dad, playing drums, and watching sports.

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