What happens when you don’t advertise? Nothing. And nothing, in the business world, is a terrible thing. No progression or innovation will induce a stagnant business. You have to put in the effort if you want to succeed. Even if you have to start small, you have to start somewhere. The smallest things will make a difference. What is one aspect of marketing that you can use to begin your marketing efforts? Door hangers.
Typically, door hangers don’t seem like anything special but for a lawn care business that also specializes in snow plowing during the winter, this can make a difference in the customers that they can bring in. As the spring and summer months come to a close, the autumn brings multitudes of fallen leaves and the wintery precipitation make shoveling and scraping snow a daily task.
Using door hangers makes it easy for your customers to find you without having to do any actual researching. When you know that the upcoming winter season is going to be an exceptionally brutal one, you can gear up for it by printing door hangers with all your services listed, focusing on your wintery specials, and hanging it on the doors of your local neighbors who need your services. Before a big snow storm hits, you can even offer your pre-snow services, such as laying down a special solution that makes it hard for snow to stick and freeze to.
Winter can be tough on all aspects of a person’s life but you want your locals to know that they can depend on you in any season and that you are just a simple phone call away. And by using a door hanger to efficiently deliver that message straight to your customers, your company will seem personable and you will bring more customers in this winter season.