For restaurants that want to do any kind of advertising, it’s important that you always provide a call to action. When you put out any advertising, you have to include a reason for your customers to call you. What’s going to drive them to come into your restaurant for the first time? What makes them want to pick up the phone and place a take out order with you?
Your advertising has a purpose so when you put any marketing material out there, you want to be able to generate a response back. A coupon or discount on future orders could be the necessary call to action on your piece. Call to actions are ways to track your advertising and what is beneficial for you to use in the future. You should be able to calculate the response rate for your advertising by comparing how many pieces you are distributing and how many coupons are being redeemed because of those.
A call to action increases your customers’ chances of ordering from your restaurant. If your offer is valuable enough, your customers will definitely take advantage of it. For restaurants, the best way to advertise is include some special offers and discounts with your menu. This will serve as a dual purpose, presenting your food items with a few coupons on the side will entice your prospective customers to order. This also makes your advertising convenient to your customers because they’re able to have your full menu available and it makes it easy for your customers to see all that you offer and your coupons add an incentive for them to actually place an order.
These days consumers are all looking for the best deal so they want to know they are receiving a great product for a great price. Your call to action just may be that extra push to get them to order from you. When it comes down to dinner time, the decision to order take out from you or one of your competitors down the street boils down to the coupons that you present. Advertising with offers that present great values, you won’t have any problems receiving a response.