It is very important to choose the correct advertising medium to promote your service or product.
In all likelihood, flyer printing is the best way for you to promote your small business without breaking the bank. Flyer printing is an extremely effective and flexible form of advertising, still remains the go-to marketing method despite popularity of digital advertising methods.
It’s simple. Flyers are a physical product that is delivered directly into a prospect’s hands. It’s easy to turn off the radio, flip tv channels, X out of a web ad, or ignore billboards. But when a flyer is in a potential customers mailbox, the individual will see your ad, handle it, and be forced to make the decision, “do I want this, or do I trash this?”
Even if a small percentage of prospects keep your flyers or coupons, your business could reap massive rewards. The bottom line is that consumers love print ads, and want to receive coupons and discounts. Print ads carry more authority than web ads and generate higher response rates in almost every scenario.
Years ago, flyer printing meant a dull, black and white print, on colored or white paper, at an costly rate. With the advancement of technology, flyer printing has undergone a lot of transformation over the last few decades. In this day and age, flyers can be done in different styles and dimensions, with vibrant full-colors, on glossy paper stocks. Now, these beautiful color flyers dominate the world of print advertisements and can cost as little as $0.05 or less when printed in bulk (on both sides!).
Flyers highlight your services and products in an effective manner, which persuades your target audience to make purchases more quickly. In the long run, the results of print advertising are also the most powerful form of branding compared to other methods, and you will create more awareness for your business.
Just think about a major retailer like Best Buy – you probably think of their blue and yellow logo and store buildings, right? That’s branding, mostly through flyers and direct mail pieces sent by the millions each week. Research reveals that in comparison to black and white flyer printing, people tend to react much more eagerly to colored flyers – with up to 60% higher response rates.
So if you need amazing flyers, at a super-low rate, choose an experienced flyer printing company that can assist you with everything from flyer design services, to printing, and also direct mail distribution to thousands of prospective customers.