Today, almost every person carries a cell phone with many people keeping the phone turned on all day. Statistics have proven that pizza-related text messages received on individual cell phones are read within an average of a few seconds to 20 minutes after receipt. Even better, data suggests that 90% of all text messages are opened. This present a huge opportunity for your pizza restaurant.
Text messaging has become one of the most powerful tools to connect Pizza businesses to their loyal customers. It empowers Pizza businesses to send “just-in-time” messages with the aim to make them respond to a particular offer. The response rates to such messages are very high as compared to email. In fact text messages have nearly a 90% read rate which is much better than that of other media. Even better, text messaging for pizza restaurants can cost as little as $0.05 per text – providing HUGE returns on investment.
Connecting to Pizza customers anytime and anywhere also achieves the very important aim of delivering the right message at the right time. Since text message marketing is targeted, its one-to-one nature makes it an optimal method for learning more about the customer demographic. Pizza outlets can prepare their own data bases by learning more about the customers’ interests and behaviors by their response to the text messages.
Another advantage of text messaging anywhere and anytime is that the whole exercise is very affordable and does not require any lengthy set up. They cost less than most traditional media marketing and the investments are gradual but pick up within three months. You can also easily promote your text message “weekly deals” for example, by using text messaging codes on your box toppers, pizza menus, flyers, and radio ads. It’s so easy to do that even the most inexperienced pizza operator can quickly learn how to text.