Real Estate Postcards: What Headlines Work Best?

By Brandon Cornett

About This Article
This question comes from a postcard marketing questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

How do I grab attention with a headline?


The kinds of headlines that grab attention have the following things in common. 1. They are relevant to the reader. 2. They get their point across right away. 3. They omit needless words. 4. They promise the value of what’s to come. 5. They’re interesting!

How do you tie it all together in one or two lines? Well, let’s say you’re an agent in an area where the real estate market is slowing down, and you see the following headline promoting a real estate seminar:

7 Ways to Increase Your Business, Even As The Market Cools

Would you keep reading? Of course you would. Why? Because the headline has the ingredients I mentioned above. It’s relevant to the reader. It gets the point across. It doesn’t waste your time with needless words. It promises benefits and value. And it’s interesting!

How long did the above headline take me to write? 90 seconds. Keep practicing, and you’ll be able to create better headlines than mine. Follow the ingredients outlined above, and you’ll never go wrong. And remember, the headline is only the gateway to the message that follows. You need to deliver through the beginning, the middle and the end.

About the Author
Brandon Cornett is the author of “Real Estate Postcard Marketing”, an insider’s guide to success with real estate marketing post cards. Agents — increase your postcard marketing IQ today by visiting: Article Source:


2 thoughts on “Real Estate Postcards: What Headlines Work Best?

  1. i have spent the better part of 2 days trying to design my own “HOME FOR SALE BY OWNER.
    in fact i had the whole front finished and it looked great went to the back side had it about 1/4 of
    it done and the a time expired pop up and i lost it all. work me a deal on building my flyer and i’ll send you all the picture and text on want on it.

  2. Hi David,
    Thanks for visiting the Resource Center. We would be more than happy to assist you with a compelling real estate flyer design. I would like to speak with you about this directly, please call me at 1-800-481-1656 x22, as I do not have your phone number.

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